:root {
  --bg: #faf8f4;
  --ink: #0f0f12;
  --ink-soft: #45464d;
  --line: #e8e4dc;
  --accent: #ff5a36;
  --accent-soft: #ffe4dc;
  --card: #ffffff;
  --radius: 18px;
  --max: 1180px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: 'Inter', system-ui, -apple-system, sans-serif;
  background: var(--bg);
  color: var(--ink);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }

.container {
  width: 100%;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 24px;
}

/* nav */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 248, 244, 0.85);
  backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 14px 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.logo {
  font-weight: 800;
  letter-spacing: -0.02em;
  font-size: 20px;
}
.dot { color: var(--accent); }
.nav-links {
  display: flex;
  align-items: center;
  gap: 28px;
  font-size: 14.5px;
  font-weight: 500;
}
.nav-links a { color: var(--ink-soft); }
.nav-links a:hover { color: var(--ink); }
.nav-cta {
  background: var(--ink);
  color: var(--bg) !important;
  padding: 8px 14px;
  border-radius: 999px;
}

/* hero */
.hero {
  max-width: var(--max);
  margin: 0 auto;
  padding: 90px 24px 100px;
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 60px;
  align-items: center;
}
.kicker {
  display: inline-block;
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-soft);
  padding: 6px 12px;
  border-radius: 999px;
  margin-bottom: 24px;
}
.kicker-dark {
  background: #11131a;
  color: var(--bg);
}
.hero h1 {
  font-size: clamp(40px, 6.4vw, 78px);
  line-height: 0.98;
  letter-spacing: -0.035em;
  font-weight: 800;
  margin-bottom: 22px;
}
.sub {
  font-size: clamp(17px, 1.6vw, 20px);
  color: var(--ink-soft);
  max-width: 540px;
  margin-bottom: 32px;
}
.hero-ctas {
  display: flex;
  gap: 12px;
  margin-bottom: 36px;
  flex-wrap: wrap;
}
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 22px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 15px;
  border: 1.5px solid transparent;
  transition: transform 0.15s ease, background 0.15s ease;
  cursor: pointer;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary {
  background: var(--accent);
  color: white;
}
.btn-primary:hover { background: #ff4520; }
.btn-ghost {
  background: transparent;
  border-color: var(--ink);
  color: var(--ink);
}
.btn-ghost:hover { background: var(--ink); color: var(--bg); }
.counter {
  display: inline-flex;
  align-items: baseline;
  gap: 10px;
  background: var(--card);
  border: 1px solid var(--line);
  padding: 12px 18px;
  border-radius: 999px;
}
.counter-num {
  font-weight: 800;
  font-size: 18px;
  letter-spacing: -0.02em;
}
.counter-label {
  color: var(--ink-soft);
  font-size: 13.5px;
}

.hero-art { display: flex; justify-content: center; }
.art-placeholder {
  width: 100%;
  aspect-ratio: 1 / 1;
  background:
    radial-gradient(ellipse at 30% 20%, var(--accent-soft) 0%, transparent 60%),
    linear-gradient(160deg, #fff7f4 0%, #f0ece2 100%);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--ink-soft);
  font-size: 14px;
  font-weight: 600;
  text-align: center;
  letter-spacing: 0.02em;
  position: relative;
  overflow: hidden;
}
.art-placeholder::before {
  content: "";
  position: absolute;
  inset: 14px;
  border: 1.5px dashed rgba(15, 15, 18, 0.12);
  border-radius: 12px;
  pointer-events: none;
}
.art-label {
  background: rgba(255, 255, 255, 0.85);
  padding: 10px 14px;
  border-radius: 8px;
  border: 1px solid var(--line);
  line-height: 1.35;
}
.art-hero { max-width: 480px; }

/* problem */
.problem {
  background: var(--ink);
  color: var(--bg);
  padding: 110px 0;
}
.problem .kicker-dark {
  background: var(--accent-soft);
  color: var(--accent);
}
.problem h2 {
  font-size: clamp(32px, 4.5vw, 56px);
  line-height: 1.02;
  letter-spacing: -0.03em;
  font-weight: 800;
  margin-bottom: 56px;
  max-width: 900px;
}
.problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-bottom: 48px;
}
.problem-card {
  border: 1px solid rgba(255, 255, 255, 0.12);
  background: rgba(255, 255, 255, 0.03);
  padding: 36px 28px;
  border-radius: var(--radius);
}
.problem-num {
  font-size: 56px;
  font-weight: 800;
  letter-spacing: -0.03em;
  color: var(--accent);
  margin-bottom: 14px;
  line-height: 1;
}
.problem-card p {
  color: rgba(250, 248, 244, 0.78);
  font-size: 15.5px;
}
.problem-line {
  font-size: clamp(18px, 2vw, 22px);
  color: rgba(250, 248, 244, 0.85);
  max-width: 760px;
  border-left: 3px solid var(--accent);
  padding-left: 20px;
}

/* products */
.products { padding: 120px 0; }
.products h2 {
  font-size: clamp(32px, 4.5vw, 56px);
  line-height: 1.02;
  letter-spacing: -0.03em;
  font-weight: 800;
  margin-bottom: 80px;
  max-width: 900px;
}
.product {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 60px;
  align-items: center;
  margin-bottom: 90px;
}
.product-flipped .product-art { order: 2; }
.product-flipped .product-copy { order: 1; }

.art-product {
  max-width: 460px;
  background:
    radial-gradient(ellipse at 70% 30%, #d6f0ff 0%, transparent 60%),
    linear-gradient(160deg, #f4f9ff 0%, #ecedf2 100%);
}
.art-product-alt {
  background:
    radial-gradient(ellipse at 30% 70%, #fff0c2 0%, transparent 55%),
    linear-gradient(160deg, #fffdf4 0%, #f4f1e6 100%);
}

.sku-tag {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  color: var(--ink-soft);
  margin-bottom: 14px;
}
.product h3 {
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 800;
  letter-spacing: -0.035em;
  margin-bottom: 18px;
  line-height: 1;
}
.product-tagline {
  font-size: 18px;
  color: var(--ink-soft);
  margin-bottom: 28px;
  max-width: 480px;
}
.product-specs {
  list-style: none;
  margin-bottom: 32px;
  border-top: 1px solid var(--line);
}
.product-specs li {
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
  font-size: 15.5px;
  color: var(--ink);
}
.product-specs li span {
  display: inline-block;
  width: 80px;
  color: var(--ink-soft);
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  font-size: 12px;
}
.product-price {
  font-size: 32px;
  font-weight: 800;
  letter-spacing: -0.03em;
}
.product-price span {
  font-size: 14px;
  font-weight: 500;
  color: var(--ink-soft);
  margin-left: 8px;
  letter-spacing: 0;
}

/* pricing */
.pricing {
  padding: 120px 0;
  background: #f3efe7;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.pricing h2 {
  font-size: clamp(30px, 4vw, 50px);
  line-height: 1.05;
  letter-spacing: -0.03em;
  font-weight: 800;
  margin-bottom: 56px;
  max-width: 800px;
}
.tiers {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.tier {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
  display: flex;
  flex-direction: column;
  position: relative;
}
.tier-featured {
  border: 2px solid var(--accent);
  background: linear-gradient(180deg, #fff 0%, #fff7f4 100%);
  transform: translateY(-8px);
}
.tier-flag {
  position: absolute;
  top: -12px;
  left: 28px;
  background: var(--accent);
  color: white;
  font-size: 11.5px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 5px 11px;
  border-radius: 999px;
}
.tier-name {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 14px;
}
.tier-price {
  font-size: 44px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin-bottom: 14px;
  line-height: 1;
}
.tier-desc {
  color: var(--ink-soft);
  font-size: 15px;
  margin-bottom: 22px;
}
.tier ul {
  list-style: none;
  margin-bottom: 28px;
  flex: 1;
}
.tier ul li {
  padding: 9px 0;
  border-top: 1px solid var(--line);
  font-size: 14.5px;
}
.tier ul li:last-child { border-bottom: 1px solid var(--line); }
.btn-tier {
  width: 100%;
  padding: 13px 18px;
  font-size: 14.5px;
}
.pricing-note {
  margin-top: 32px;
  text-align: center;
  font-size: 14.5px;
  color: var(--ink-soft);
}

/* story */
.story { padding: 130px 0; }
.story-inner { max-width: 820px; }
.story h2 {
  font-size: clamp(30px, 4vw, 50px);
  line-height: 1.04;
  letter-spacing: -0.03em;
  font-weight: 800;
  margin-bottom: 40px;
}
.story-body p {
  font-size: 18px;
  color: var(--ink);
  margin-bottom: 22px;
  line-height: 1.6;
}
.story-sig {
  margin-top: 36px !important;
  padding: 22px 24px;
  background: var(--ink);
  color: var(--bg);
  border-radius: var(--radius);
  font-weight: 600;
  font-size: 17px !important;
}

/* waitlist */
.waitlist {
  padding: 120px 0;
  background: var(--ink);
  color: var(--bg);
  text-align: center;
}
.waitlist h2 {
  font-size: clamp(34px, 4.6vw, 58px);
  line-height: 1;
  letter-spacing: -0.035em;
  font-weight: 800;
  margin-bottom: 18px;
}
.waitlist-sub {
  font-size: 17px;
  color: rgba(250, 248, 244, 0.7);
  max-width: 480px;
  margin: 0 auto 36px;
}
.waitlist-form {
  display: flex;
  gap: 10px;
  max-width: 520px;
  margin: 0 auto 18px;
  flex-wrap: wrap;
  justify-content: center;
}
.waitlist-form input {
  flex: 1;
  min-width: 220px;
  padding: 16px 20px;
  border-radius: 999px;
  border: 1px solid rgba(255, 255, 255, 0.18);
  background: rgba(255, 255, 255, 0.06);
  color: var(--bg);
  font-size: 15px;
  font-family: inherit;
  outline: none;
}
.waitlist-form input::placeholder { color: rgba(250, 248, 244, 0.45); }
.waitlist-form input:focus { border-color: var(--accent); }
.waitlist-form button {
  padding: 16px 26px;
  border: none;
  font-family: inherit;
}
.waitlist-foot {
  font-size: 13.5px;
  color: rgba(250, 248, 244, 0.5);
}

/* footer */
.footer { padding: 50px 0 60px; border-top: 1px solid var(--line); }
.footer-inner {
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.footer-brand { font-weight: 800; font-size: 18px; }
.footer-line { color: var(--ink-soft); font-size: 14.5px; }
.footer-meta {
  margin-top: 14px;
  display: flex;
  gap: 18px;
  flex-wrap: wrap;
  font-size: 12.5px;
  color: var(--ink-soft);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-weight: 600;
}

/* reveal animations */
.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}
.reveal.in {
  opacity: 1;
  transform: translateY(0);
}

/* responsive */
@media (max-width: 880px) {
  .hero {
    grid-template-columns: 1fr;
    padding: 60px 24px 70px;
    gap: 40px;
  }
  .product, .product-flipped {
    grid-template-columns: 1fr;
    gap: 32px;
  }
  .product-flipped .product-art { order: 0; }
  .product-flipped .product-copy { order: 0; }
  .problem-grid { grid-template-columns: 1fr; }
  .tiers { grid-template-columns: 1fr; }
  .tier-featured { transform: none; }
  .nav-links a:not(.nav-cta) { display: none; }
  .problem, .products, .pricing, .story, .waitlist { padding: 80px 0; }
}

@media (max-width: 480px) {
  .hero h1 { font-size: 42px; }
  .product h3 { font-size: 38px; }
  .waitlist-form { flex-direction: column; }
  .waitlist-form input, .waitlist-form button { width: 100%; }
}

.art-image { position: relative; border-radius: 24px; overflow: hidden; background: #f4eee5; }
.art-image img { width: 100%; height: 100%; object-fit: cover; display: block; }
.art-hero.art-image { aspect-ratio: 4 / 5; max-width: 540px; margin-left: auto; }
.product-art .art-image { aspect-ratio: 1 / 1; }